Damn Necessities
Branding/ Print/ packaging/ copywriting
Damn Necessities is a brand that offers a line of premium bath products including unscented hand soap, hand lotion, toilet paper, and hand towels. The wry product line serves as the perfect passive aggressive white elephant gift.
The style, simplicity, and limited product offerings of Damn Necessities is minimalist to emphasize how basic necessities aren’t complicated, so there isn’t much of an excuse to disregard them.
ABOUTPersonal ProjectYear of Completion2023
I noticed that many young people around me, especially men, have a general disregard for basic toiletries in their bathrooms, so the snarky coyness in me was inspired to create a line of luxury bath products to call this out.
THE SPARKAlthough the brand can be seen as gender-neutral, the polygonal structure of the logo is inspired by the chemical compound of testosterone.
I decided to keep the products unscented and focused on simple quality, to emphasize how these basic products don’t need to be frilly or fancy to be effective.
PROCESS
