driven by curiosity,
empathy, and passion

Michelle Wu is a multidisciplinary brand and visual designer based in New York City. Before transitioning into design, she spent over eleven years touring globally as a professional Classical Chinese dancer, an experience that shaped her sense of storytelling, rhythm, and visual composition.

She specializes in visual identity and brand design, building thoughtful, concept-driven work across print and digital platforms.

Young Ones TDC Winner 2023
Lettering (The Mulan Story)

International Design Awards 2023
Silver Award in Brand Identity (Moon Cheer)
Silver Award in Brand Identity (Underwear Uncovered)
Bronze Award in Packaging (Underwear Uncovered)

Young Ones Shortlist 2023
Portfolio Award
Typography (The Mulan Story)

Awards

Visual Identity
Brand Design
Brand Strategy
Art Direction
Presentation
Photography
Packaging
Print Design
Problem Solving

My Skills

Illustrator
Photoshop
Indesign
Lightroom
Figma
Illustration
Typography
Editorial and Writing
Storytelling