In celebration of Olivia Rodrigo’s highly anticipated album GUTS, she performed a special live show in Los Angeles, in partnership with American Express. This intimate performance at the iconic Theater at the Ace Hotel offered fans an exclusive experience, with a mix of live music and online streaming. Our goal was to elevate the experience by incorporating authentic fandom touches to commemorate this unforgettable moment.

As graphic lead, I combined the Amex’s bright blue with Olivia’s signature purple, creating a playful gradient juxtaposed by punchy kiss marks.The visual identity and logo lockups I created were all presented and approved by Olivia, herself in our first round, and developed into signage, digital ads, digital streaming screens, matcha cups, and even a taco truck.