For one of American Express’ largest annual B2B conferences, we brought together over 1,000 attendees to celebrate the company’s growth and collaboration goals at the Diplomat Hotel in Hollywood, Florida. The 2024 conference, named SME Basecamp, was designed to embody the theme of "ascension," with the aim of creating a rallying point—a home base that fostered connection and inspiration between customers and colleagues.

As the graphic lead, I developed a distinctive topographic design concept that visually represented the theme of ascension. This approach was a standout success, resonating with the event’s overarching message of progress and elevation.

The design direction translated into over 250 graphic deliverables, ranging from large-scale environmental graphics and signage to presentations, digital assets, and branded takeaways. Each piece was carefully crafted to create a cohesive, immersive experience that supported the conference’s goals and enhanced the attendee experience.

Sizzle video created by our Momentum Content team below.