This brand experience was one of my favorite projects to date. Set against the iconic backdrop of Coachella, our concept reimagined the idea of a garage—not as a repair shop or suburban man cave, but as a premium, creativity-fueled space for music lovers. Inspired by listening rooms and hi-fi bars, the environment invited festival-goers to explore vinyl records, enjoy nostalgic snacks from California brands, customize merch, and collect exclusive Amex charms.

As graphic design lead, I created the full visual identity for the space, drawing from the tactile, modular elements of a music producer’s mixing board. The system featured grainy textures, color-blocked typography, and retro-futuristic details with pops of orange for energy and playfulness—balancing Amex’s premium tone with Coachella’s vibrant spirit. I designed every graphic element across the experience, from large-scale signage to custom vinyl record covers and collectible posters that doubled as decor. Additional highlights included a frozen treat cart, charm designs, merch boxes, and more—all crafted to blend branding seamlessly into an immersive, design-forward space.