ANUA's Dew on the Go was a three-day New York City pop-up celebrating the launch of the brand's PDRN Spray Mist, opening with an exclusive influencer event before transforming into an immersive consumer experience. With Kendall Jenner fronting the campaign, the activation brought ANUA's fresh, youthful energy to life through a whimsical summer boutique hotel-inspired environment.

As Design Director, I led the visual identity development and art direction for the experience. I created a custom illustration system featuring every product in the ANUA portfolio alongside illustrated vignettes of each experiential touchpoint, helping establish a cohesive visual language across the activation. The illustrations resonated so strongly with the client that they were later incorporated into ANUA's own social media marketing.

Beyond the identity system, I designed every graphic touchpoint throughout the experience—from environmental graphics and printed collateral to custom patterns, textures, and even a bespoke marble surface treatment. I also served as product stylist and on-set art director, ensuring every detail aligned with the brand's elevated yet playful aesthetic.