1850 by American Express was a limited-time, members-only pop-up lounge in Las Vegas, designed as an elevated retreat for Card Members amid the city’s high-energy event calendar. Blending hospitality, dining, and culture, the space offered curated experiences tied to major moments like Formula 1 and BravoCon—positioning American Express at the center of premium access and entertainment.

As Graphic Design Lead, I created a flexible visual system that scaled across digital billboards, social content, signage, and immersive environmental graphics, ensuring consistency across a fast-moving, multi-channel rollout. I also supported the physical experience through furniture and decor sourcing and designed custom merchandise for the space. While much of the work was ephemeral, this project was a high-impact execution—delivering a cohesive, elevated brand experience at speed and scale.