Broadway Fanfare, hosted by American Express in partnership with the Tony Awards, was an exclusive event celebrating the passionate fans of Broadway. Spanning both Damrosch Park and a dedicated lounge within Lincoln Center, the event featured an outdoor telecast in Damrosch Park hosted by Skylar Astin providing a unique opportunity for theater enthusiasts to experience the magic of Broadway in real time. The event featured live telecast, surprise performances, interactive games, and Broadway-worthy fanfare—all set against the excitement of the red carpet and Tony Awards stage.

As the graphic design lead, I crafted a visual identity that encapsulated the glitz and glamour of Broadway and executed every design element across both locations—from stage banners and tree wraps to popcorn boxes, prizes, and all signage. Drawing inspiration from marquee lights, dramatic shapes, and the allure of stars, I wanted the design to evoke the excitement and dreamlike energy of a live performance. The design featured a swirling background of dreamy blues and silvers, creating a sense of movement and magic, while emphasizing the iconic bright lights that are synonymous with the stage.