Artscape Lounge was a gallery-inspired hospitality experience at Untitled Art Fair during Miami Art Week, celebrating Delta’s global reach through art, culture, and design. The space was organized into four distinct lounge zones—Paris, Cape Town, Tokyo, and Mexico City—each inspired by the artistic heritage of cities Delta flies to. Guests explored curated artwork from local and international artists, enjoyed globally inspired food and beverage offerings, and created a personalized Art Atlas to spark their next journey, courtesy of Delta and American Express.

As the graphic design lead, I developed a cohesive yet expressive visual identity that felt both art-forward and Miami-vibrant. The system centered around shifting, custom-drawn color forms paired with bespoke patterns for each city, inspired by local art styles, textures, and cultural references. Each color in the identity directly corresponded to the city patterns, creating a flexible visual language that scaled seamlessly across the space. I designed every graphic touchpoint—from large-scale environmental graphics and signage to wristbands, napkins, and coasters—transforming the lounge into an immersive, gallery-like world.

An unexpected highlight: guests repeatedly asked our staff where they could purchase the “artworks” on the walls—unaware they were custom graphic patterns I created for the space.